Assertive Negotiation

Assertive behaviour is the direct, honest, and appropriate expression of one's feelings, opinions, and beliefs. It can cover a wide variety of situations, from rejecting the sexual advances of a fellow student to children convincing their parents that they need to continue with their education.

By standing up for one's personal rights, assertiveness allows one to:

1. Say no without feeling guilty.

2. Disagree without becoming angry.
3. Ask for help when needed.




Assertive behaviour involves expressing one's legitimate rights as an individual and aims at equalising the balance of power, not in 'winning the battle" by putting down the other person or rendering him or her helpless. Taking no action to assert one's own rights and always giving in to what others want is characterised as ‘passive’. On the other hand, standing up for one's own rights, but doing so wit thought about the needs of others is characterised as “aggressive“.



Assertiveness is a valuable approach to negotiation for a range of reasons:

1. Assertiveness allows both parties to enter a 'win-win situation, thus reducing tension. '

2. Assertiveness allows one to avoid bottling up frustration and resentment.

3. Assertiveness allows one to avoid losing friends and making enemies in aggressive confrontations. ‘

4. Assertiveness allows one to be more in control of one's own life by being pro-active rather than letting things happen.

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